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This Privacy Policy explains how Event Kings UK Store collects, uses, stores and protects personal information when customers visit the website, browse products, place orders, contact us, or interact with our services. It is written for an ecommerce website selling occasion-based products such as wedding items, birthday supplies, party products, seasonal decorations, personalised items and related accessories.
We are committed to handling personal information responsibly and transparently. This policy is intended to help customers understand what information may be collected, why it is collected, how it is used, and what rights customers may have in relation to their data.
By using EventKingsUKStore.com, customers agree to the collection and use of information in accordance with this Privacy Policy, together with any other policies that apply to the use of the website.
This template should be reviewed and updated with your final registered business name, registered address, customer service email address, returns address, and any specific operational details before publishing live on the website.
Event Kings UK Store is an online ecommerce store offering products for celebrations and special occasions, including but not limited to weddings, birthdays, engagements, parties, baby showers, Halloween, Christmas and other seasonal events. Throughout this policy, “we”, “us” and “our” refer to Event Kings UK Store, and “you” or “your” refers to the customer, website visitor or any individual whose information we may process through the website.
For transparency, your published version should include your legal trading details, such as:
- Business or trading name
- Registered or service address
- Customer support email address
- Contact telephone number, if used for customer support
We may collect personal information directly from customers, automatically through the website, and from trusted third-party providers that support the operation of the store. The information collected will depend on how the website is used.
Information a customer may provide directly includes:
- Full name
- Billing address and delivery address
- Email address
- Telephone number
- Order details and product selections
- Personalisation details submitted for custom or printed products
- Messages sent through contact forms, email, chat or support enquiries
Information collected automatically through website use may include:
- IP address
- Browser type and device information
- Website usage data, including pages visited and time spent on the site
- Cookies and similar tracking technologies
- Referral source, such as how a visitor arrived on the website
We may also receive limited transaction or payment status information from payment providers such as Stripe or PayPal. We do not store full card details on our own servers when payments are processed through secure third-party payment gateways.
We use personal information only where there is a proper reason to do so. In most cases, we use information to operate the store, fulfil customer orders, improve website performance, and provide customer support.
Personal information may be used to:
- Process and fulfil orders placed through the website
- Send order confirmations, delivery updates and service-related communications
- Respond to customer enquiries and provide support
- Manage personalised or custom product requests
- Take payment and help prevent fraudulent transactions
- Improve the website, product offering and customer experience
- Send marketing communications where consent has been given or where otherwise permitted by
law
- Comply with legal, tax, accounting or regulatory obligations
Where applicable data protection laws require a lawful basis for processing personal data, we may rely on one or more of the following:
- Contract: where processing is necessary to fulfil an order, deliver products or provide customer
service
- Legal obligation: where we are required to keep records or disclose information to comply with
laws or regulations
- Legitimate interests: where it is reasonable for us to use information to run and improve the
store, prevent misuse, and maintain website security, provided those interests are not
overridden by customer rights
- Consent: where a customer has positively agreed to receive marketing messages, accept
optional cookies, or provide certain personalisation details
When customers make purchases on EventKingsUKStore.com, payments may be processed through secure third-party payment providers such as Stripe, PayPal, or other approved payment gateways used on the website from time to time. Payment information is handled directly by the payment provider in accordance with its own privacy and security procedures.
We may receive limited information linked to a transaction, such as a payment status, last four digits of a card, transaction reference, billing name or billing address, where needed for order administration, fraud prevention, chargeback handling, or customer support. We do not collect or store full payment card numbers, security codes or full card verification details on our own systems.
Some products may require customers to upload or submit personalisation details, such as names, messages, dates, images, artwork or other custom content. We use this information only for the purpose of preparing, processing and supplying the personalised order, unless otherwise stated.
Customers are responsible for ensuring that any personalisation content they provide is accurate, lawful, and does not infringe the rights of any other person. We may retain custom order information for a reasonable period for order history, support, reprint requests, quality checks, dispute handling or legal reasons.
If customers choose to subscribe to updates, newsletters, promotions or product announcements, we may use their contact details to send marketing emails or other communications. Customers can unsubscribe from marketing messages at any time by using the unsubscribe link in the email or by contacting us directly.
We will not send direct marketing where consent is required and has not been given. Service emails relating to orders, payments, dispatch, returns, account issues or important policy updates are not considered marketing and may still be sent where necessary.
The website may use cookies, pixels, tags and similar technologies to help it function properly, remember user preferences, understand how visitors use the site, measure marketing performance and improve the overall shopping experience.
Cookies may include:
- Strictly necessary cookies required for basic website functions such as shopping basket use,
checkout and account access
- Analytics cookies that help us understand website performance and visitor behaviour
- Marketing or advertising cookies used to measure campaign performance or show more relevant
content
Where required by law, non-essential cookies should only be used after the visitor has given consent through a suitable cookie banner or consent tool. Customers can also manage or block cookies through their browser settings, although this may affect the functionality of some parts of the website.
We do not sell customer personal information. However, we may share information with trusted third parties where this is reasonably necessary to run the store and provide our services.
These may include:
- Payment providers and payment processors
- Delivery and courier companies
- Website hosting, ecommerce platform, and technical support providers
- Email service providers and customer communication tools
- Analytics, advertising or marketing service providers, where used lawfully
- Professional advisers such as accountants, legal advisers or insurers
- Fraud prevention, security or compliance service providers
We may also disclose information where required to do so by law, court order, regulatory authority, or where necessary to protect our rights, customers, website security or business operations.
Because Event Kings UK Store may sell to customers in multiple countries and may use service providers based outside the United Kingdom or European Economic Area, some personal information may be transferred internationally. Where this happens, we will take reasonable steps to ensure that appropriate safeguards are in place, such as using service providers that apply recognised data protection measures or contractual safeguards where required.
We keep personal information only for as long as it is reasonably necessary for the purposes described in this policy, including to fulfil orders, keep financial records, respond to disputes, process returns, prevent fraud, enforce our terms, and comply with legal obligations. Retention periods may vary depending on the type of information and why it was collected. For example, order and transaction records may need to be kept for tax, accounting and compliance purposes even after an order has been completed.
We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration or destruction. These measures may include secure website connections, restricted system access, platform-level security controls, and reliance on reputable third-party providers for payment and infrastructure services. However, no method of transmission over the internet or method of electronic storage can be guaranteed to be completely secure, and customers use the website at their own risk.
Depending on the customer’s location and the laws that apply, individuals may have rights in relation to their personal information. These may include the right to:
- Request access to personal information we hold about them
- Request correction of inaccurate or incomplete information
- Request deletion of personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to certain uses of personal information
- Withdraw consent where processing is based on consent
- Request transfer of certain information to another provider, where applicable
To exercise any applicable rights, customers should contact us using the contact details published on the website. We may need to verify identity before responding to a request.
Event Kings UK Store is not intended to knowingly collect personal information from children without appropriate authority. If a parent or guardian believes that a child has provided personal information through the website without permission, they should contact us so that we can review the matter and take appropriate action where necessary.
The website may contain links to third-party websites, services or social media platforms. We are not responsible for the privacy practices, content or security of external websites. Customers should review the privacy policies of any third-party sites they visit.
We may update this Privacy Policy from time to time to reflect changes to the website, store operations, technology, payment methods, legal requirements or customer services. The updated version will be published on this page with a revised effective date where appropriate. Customers should check this page periodically to stay informed.
If you have any questions about this Privacy Policy, your personal information, or how your data is handled, please contact Event Kings UK Store using the contact details published on the website. The live version should include your primary customer service email address and, if applicable, a postal contact address for privacy-related enquiry.
